“All you’re trying to do is get the reader to pick up the book.”

An interview on Freelance Writing Direct.

Many thanks to Estelle Sobel Erasmus for the thoughts she got jumping around in my head:

· a switched-on small press can work for you;

· get the book into stores as well as how to set up events and other bookstore promos;

· get it into libraries;

· be your own motor as you work with a PR agency;

· work with Instagrammers; and

· win awards.